Attractions are of various shapes and sizes (and in
fact some are shapeless and without size), present different recreational and
educational opportunities and appeal to different groups of people. According
to Davidson (1993:93), any facility or event which attracts visitors to a
particular place can be called an attraction or more specially, a visitor or
tourist attraction. To start with, attractions like the canopy walkway are what
generate tourists and sustains a tourist destination. For vast majority of
tourists, attractions serve as the main motivation for visiting a particular
destination www.ghanaecotours.getafricaonline.com. The ability to appeal to and to lure people to it is a major
characteristic of a tourist attraction. Again, attractions form an integral
component of the tourist product.
Moreover, attraction is not only a major
component of the tourist product supplied by the tourism industry, but an
indispensable component at that. Transport, accommodation, and catering
services are the other elements of the tourist product, and of all the
component attractions are the foremost in that they are the main reason for
tourist trip. Moreover, an attraction such as the canopy walkway forms the
basis for the tourist experience. Furthermore, attractions provide what to see
and do while at the tourist destination. Depending on its nature and the
willingness of the tourist an attraction may be witnessed as a spectator or
experienced as a participant by its visitors. Usually, site attractions are
viewed (witnessed) whereas event attractions may require visitor participation
to experience their nature. The time spent at the attraction center and what
happens to the visitor partly account for their destination experience.
Also attractions do not only lure visitors to a
destination, but also generate derived demand for other sectors of the tourism
industry. Transport, accommodation and catering service businesses depend, to
some extent, on the existence of attraction for visitor, and without attraction
there will probably be no tourism industry. Demand for attraction invariably
generates demand for transport, accommodation, catering and entertainment
services. The desire to visit an attraction can only be realized through the
use of transport to the tourist destination, and while at the destination the
tourist will require food and accommodation services among others.
Attraction stimulate interest in a destination and
depending on how well destination marketing organizations, such as the Ghana
Tourism Authority promote their destinations, attraction can serve as the
single most important factor spearheading the continuous rise in arrivals and
receipts for a destination.
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